When Patrón Tequila's chocolate liqueur family, XO Cafe, introduced a new chile-chocolate flavored tequila to the market, we framed this spicy and shoot-able product as the go-to shot to start the night.
100% inspired by the hodge podge of data from a phone you dropped in the gutter the night before.
custom cocktails
A few samples of custom cocktails promoted on both the home site and our social media accounts.
where it all came together
As if Tumblr had a baby with some corrupted VHS tapes from 1992, this ADHD-like mobile-first content hub broke all the rules and allowed the user to experience the XO Cafe lifestyle through the goggles of instagram, twitter, drink recipies, gifs, glitches, texts from last night and much, much more. We even included some fun surprises in the final design too, like a glitching transition between hero imagery and headlines.
